Ad One represents a common advertising line
Ad One represents a common advertising line seen today. There is no call to action in this line. It hopes you will come to the conclusion that you need to take their pill. Ad Two is not only telling you the same information but also commanding that you take the pill and do so now.
WEAK PURSUASION
Weak persuasion attempts in your ad copy will completely destroy any chance for action you had. Many times ad copy can make calls to action that are too subtle. When this happens, the whole attempt is out the window. Let?s take a peak at a couple examples:
Ad Copy One:
Our new patented technology will assist you in promoting your website to its fullest potential. Order your copy of XYZ today!
Ad Copy Two:
Our new patented technology will assist you in promoting your website to its fullest potential. You?ll wonder how you ever managed without it. Order your copy of XYZ right now!
Ad Copy One, while having a call to action, has a somewhat weak closing. It left the door wide open for the reader to ponder the action, which normally means no closure.
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